First of all, it is better to plan and design the retail display stands according to the commodity positioning, the brand positioning, and the commercial value, and then to determine the layout of the point of purchase displays. If a high-end brand retail display stands are designed to be very fancy and colorful, it will make people feel unnatural and untrue, and even make them feel it is a low taste makeup display for sale. High-end brands or luxury brand cosmetic displays must be made into one with a simple atmosphere but in an elegant way. And it should be ancient and clumsy but in a simple and generous way. We must choose advanced materials as the raw materials, which can reflect both the personality of the cosmetic display and the civilized value of the commodities inside out. If it is a medium scale brand, the display of goods should be pragmatic, useful and rational in terms of space. Image harmony and consistency, meticulous manufacturing should be taken into close consideration in order to achieve a better personality role.
Last but not least: let’s talk about the reasonable distribution of display lighting. Cosmetic display lighting is not necessarily the brighter the better, it is necessary to think about the reasonable distribution of lighting. It should not be too bright to stimulate the eyes of consumers, nor too dark to affect the performance effect of the retail display stands. Here are the tricks, lighting layer must be clear, in addition, to set up the lighting on the ceiling, you can also set up a lightbox or an inside- point-of-purchase-displays lighting and so on, which can make all levels of light clear and soft.
Kaierda display furniture Co., LTD, since 1999, is one of the display racks manufacturers in China, supplying shop display furniture, wall mounted shoe display, jewerly display showcase, cosmetic display stand, clothes display stand, etc.