In our daily life, in order to integrate the social phenomenon, the lifestyle of the consumer and the popular factors into the packaging to satisfy the consumer’s desire to live better, the packaging design practitioner is required to continuously produce new packaging bags. And with the development of the packaging industry, people also pay more attention to the role of the packaging in marketing. Due to the factors mentioned above, the zipper pouch has gained more and more market recognition.
At present, the regulations on packaging in China are not strong binding, many consumers tend to expensive luxury products, resulting in that the enterprises pay much more attention to the packaging industry, which furthermore provides the possibility for the existence of excessive packaging. In addition, some enterprises also believe that a good zipper pouch can set up a product image to a certain extent and create more profit space. At the same time, some enterprises also realize that the high-end gift market is still in, but not enough to support the long-term development of enterprises. With the development of online shopping, some enterprises also expand sales channels through e-commerce, improve the service level from the perspective of product innovation and lead the correct consumption trend. A batch of simple packaging and humanized design products began to market, and zipper pouch is one of the representing examples.
As far as it is concerned, there are still many unreasonable factors in zipper pouch manufacturers. From the point of view of product structure, the simple and original products are more while the deep processing and finishing products are few. Ordinary zipper pouch accounts for a large proportion, functional packaging products are not developed enough. At the same time, it is common for enterprises to attach importance to plastic packaging products but despise zipper pouch packaging materials. What’s more, many enterprises attach importance to equipment and production but despise technology and research and development, which causes slow product upgrading. All these lead to the factor that the zipper pouch product structure is unreasonable, and it cannot fully adapt to the market demand changes. From the point of view of enterprise structure, the overall scale of zipper pouch enterprises is small and the degree of industrial concentration is low. In the future, the development of the packaging industry in China is not only limited to the research and development and application of packaging materials themselves but also pays attention to deep processing. In addition, the packaging industry should pay attention to the protection of the environment. At present, the use of packaging materials occupies a large number of resources, packaging materials to environmental pollution and human health has also caused certain damage. Therefore, people want the packing bag to develop healthily. So whether packaging materials can be lightweight and degradable has also become an important factor affecting the development of zipper bag products.
The packaging industry is still in the stage of rapid development. With the discovery and use of more and more packaging materials, there are more and more kinds of packaging materials in our country. China’s packaging industry will meet the needs of building a well-off society in an all-round way and build a new type of Chinese packaging industry with high scientific and technological content, good economic benefits, low resource consumption, less environmental pollution and the full play of the advantages of human resources. During this process, the zipper pouch will play its role as practical as possible to build an innovative and eco-friendly packaging industry.